Narrative Architecture · Technical Positioning · Operator Credibility · BD Enablement
Narrative Architecture · Technical Positioning · Operator Credibility · BD Enablement
VICTUS Technologies
VICTUS Technologies
From stealth capability to dominant category leader.
From stealth capability to dominant category leader.
The Operational Problem
The Operational Problem
Satellite navigation can no longer be treated as guaranteed.
Satellite navigation can no longer be treated as guaranteed.
Satellite navigation can no longer be treated as guaranteed.
Across modern conflict zones, GPS is degraded, denied, or actively manipulated as a matter of routine.
Workarounds such as fiber-optic tethering illustrate the scale of the problem: autonomy systems that depend on persistent connectivity or computer vision alone cannot operate reliably in contested electromagnetic environments.
At the same time, the market has blurred critical distinctions. Many “GPS-denied” claims are sensor substitutions, not software-defined autonomy.
For operators, that distinction is the difference between mission success and platform loss.
VICTUS had a real capability. It needed a category.
Across modern conflict zones, GPS is degraded, denied, or actively manipulated as a matter of routine.
Workarounds such as fiber-optic tethering illustrate the scale of the problem: autonomy systems that depend on persistent connectivity or computer vision alone cannot operate reliably in contested electromagnetic environments.
At the same time, the market has blurred critical distinctions. Many “GPS-denied” claims are sensor substitutions, not software-defined autonomy.
For operators, that distinction is the difference between mission success and platform loss.
VICTUS had a real capability. It needed a category.
Our Work
Our Work
Translating technical capability into operational advantage.
Translating technical capability into operational advantage.
Translating technical capability into operational advantage.
To support VICTUS Technologies’ Seed through Series A positioning in Washington, DC, we refined and extended their existing brand to reflect the operational realities of contested autonomy while maintaining alignment with their core identity and the broader defense technology ecosystem.
We designed and executed an integrated suite of materials across print and digital channels, including capability statements, interactive briefs, social media campaigns on LinkedIn, TikTok, and X, long-form thought leadership placements, and stakeholder-facing collateral. Each asset was built to translate technical capability into operator-relevant language for investors, primes, and policy audiences.
Insights gathered from campaign performance informed iterative message development, strengthening engagement and ensuring external communications resonated with decision-makers in the national security community.
To support VICTUS Technologies’ Seed through Series A positioning in Washington, DC, we refined and extended their existing brand to reflect the operational realities of contested autonomy while maintaining alignment with their core identity and the broader defense technology ecosystem.
We designed and executed an integrated suite of materials across print and digital channels, including capability statements, interactive briefs, social media campaigns on LinkedIn, TikTok, and X, long-form thought leadership placements, and stakeholder-facing collateral. Each asset was built to translate technical capability into operator-relevant language for investors, primes, and policy audiences.
Insights gathered from campaign performance informed iterative message development, strengthening engagement and ensuring external communications resonated with decision-makers in the national security community.
Extended VICTUS’ technical narrative into high-reach, long-form and short-form channels, positioning leadership as a credible voice on contested autonomy for both policy audiences and the next generation of operators.
Extended VICTUS’ technical narrative into high-reach, long-form and short-form channels, positioning leadership as a credible voice on contested autonomy for both policy audiences and the next generation of operators.
Hype Video
Hype Video
Introduced a controlled disruption narrative to challenge legacy autonomy assumptions and position VICTUS as the software solution for degraded environments.
Introduced a controlled disruption narrative to challenge legacy autonomy assumptions and position VICTUS as the software solution for degraded environments.